First Games
First Games is India's leading gaming app to play real money games. Paytm gaming platform consists of skill games like fantasy sports and rummy that is being enjoyed by over 6 Crore players across the nation. First Games invests a lot in high-end technology to ensure player happiness. We aim to take the online gaming experience to a whole new level with engrossing graphics and smooth gameplay.
Objective
To bring high volume and quality users to the app who are interested in playing real money games like, Rummy,poker,Ludo etc. for a long term.
Challenge
- As it’s a Real money game, we need to target users who are above 18+.
- Targeting the users Pan India excluding the banned states.
- Avoiding overlapping users from organic traffic to increase overall game activity.
Solutions
What did we do?
We analyze the data from our previous experience to find the highest active users states for the iGamming vertical to get the best ROI and results. We filter the inventories and vendors who have good hands-on experiences.
How did we do?
We use our platform to target the users from states and age groups. We used multi variant traffic like SMS,OEM and videos ads to bring the users to the app.
Results
Our Strategies and advance targeting helps First Games to get:
5X growth in the app activity.
70% drop in overlapping inventory.
20% increase in ROI.
10X growth in daily active users.
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