KFC
KFC is an American fast food restaurant chain headquartered in Louisville, Kentucky, that specializes in fried chicken. It is the world's second-largest restaurant chain with 22,700+ locations globally in 150+ countries Team Cronbay helped KFC Russia to scale their business on new user acquisitions as well as re-targeting the existing users.
Objective
To bring new customers to the app and increase activity among the old customers. Over all to increase the ROI of the campaign.
Challenge
To target the user who orders food from similar apps more often. Also, to show different ads to New and existing users.Also to show Increase the ROI.
Solutions
What did we do?
We created different ads-sets as well as different targeting groups for the users who can be our new potential customers for the app and to bring attention to the old users.
How did we do?
Our skilled Creative team helps us and our clients create banners which are more helpful to bring great results. We used our old database as well as client database to retarget old users for higher ROI and activity in app.
Results
Our Strategies and advance targeting helps KFC to get:
5X growth in overall ROI
60% re-engaged users
10X growth in In-app activity
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