case study for Digital Marketing
app-services-2

Okko

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Okko is a Russian media-services provider and production company headquartered in Saint-Petersburg, Russia, founded in 2013.
Okko is the subscription service for watching movies and TV series in Russia. Buy movies or series or watch by monthly subscription.

How does Okko work?

  • Okko subscriptions give you access to more than 20,000 movies and TV series.
  • Create an Okko account and watch your movies on any devices including Smart TV and Android TV.
  • Buy or rent movies in Okko which are not in your subscription.
  • Download movies on your device and watch them offline.

Objective

To Bring new users for okko subscription.

Challenge

- Increasing the in-app subscription.

- Bringing volume of Unique-User..

Solutions

What did we do?

We targeted the correct age group and use the HQ of banners to get the user interest and increase the Free trail to subscription rate


How did we do?

We used OEM and In-app SDK traffic for okko with advanced targeting which help us to deliver great results.

Results

Our Stategies and advance targeting helps Okko to get:

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Delivered 10k Unique Users in one month.

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692.26% search rate by users.

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14.78% subscription rate.

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