ZOOMCAR

Since 2013, Zoomcar has been the go-to choice for self-drive adventures in India. With a vision to bring convenient travel to every corner of the country, they've expanded from a few cities to over 34 thriving urban hubs. Cronbay proudly played a role in driving their success, helping Zoomcar grow its user community and make travel dreams a reality.

Objective

To inform and attract new users who are avid travellers in search of a decent and affordable self-driving option for rental cars in various cities. Zoomcar also targeted a strategy to increase user engagement and propel word of mouth.

Challenge

- Narrowed targeting of specific users who are at the latter stages of planning an outing or travelling to other cities.

- Delivering tailored offers and options based on user’s intent and search patterns.

- Re-target users with customized offers and increasing return rate.

Solutions

What did we do?

We focused on users who used similar apps for travel bookings. We provided them with quick options to simplify and enhance their journey.

How did we do it?

We unleashed our in-app and SDK inventory, spreading Zoomcar’s charm in related realms. Through savvy retargeting, we amped up user interactions. Guided by smart targeting, we reached users in car-ready cities, in no time.