Social Media Marketing

In the diverse domain of social media, there are numerous channels for brands to interact and engage with their target customers. A crucial part of building and creating an impactful social media presence is understanding the key difference between Social Media Marketing and Social Media Optimization.

Social Media Marketing Or Social Media Optimization

Social Media Marketing

( Paid )

  • Social media marketing involves strategic efforts to promote products, services, or brands using paid advertisements, content creation, and engagement strategies.
  • It aims to drive conversions and achieve specific business goals.
  • Social media marketing emphasizes measurable outcomes and targeted campaigns.
  • In essence, social media marketing aims to drive results through promotion,
VS Meter

Social Media Optimization

( Organic )

Social Media Optimization focuses on maintaining an online presence through regular posting, community engagement, and customer interaction.

It aims to build brand loyalty, manage customer inquiries, and create a positive online reputation.

Social Media Optimization prioritizes consistent communication, customer satisfaction, and brand authenticity.

Social Media Optimization aims to cultivate relationships and manage the overall online brand perception.

Why Each Social Media Platform Is Necessary

Although your target audience may be segmented differently, one aspect that's common is their presence on social media platforms. If you want to be seen, heard and considered - You got to be omnipresent. This is where our thorough expertise comes into play! We curate tailored social media marketing plans that combine the most effective social media channels for your business to propel it into success.







Twitter is a highly beneficial social media platform that encourages high engagements from your prospective customers via Tagging and thought-provoking tweets, builds your brand reputation, drives quality leads, traffic and successful sales.

  • 79% of Twitter users state that they like to use this social network to discover what’s new which makes it the top social media platform for discovery.
  • Users are reported to 26% more likely to view Twitter ads.
  • Twitter yielded a 9% growth in revenue for the last quarter of 2019 which translates to $824 million.
  • Twitter’s website referral traffic increased up to 6%, year-over-year.
  • Users watch 2 billion Twitter videos on a daily basis.


Pinterest is one of the popular social media platforms that incredibly help you spot emerging trends, highlight your products, boost brand authority, website traffic, leads and sales through appealing Pins, videos, Ads and carousels.

  • 77% of weekly Pinterest users stated that they have discovered a new product or brand using the social media platform.
  • 83% of weekly Pinners reported that they have made a purchase based on a content they saw from brands.
  • Retail businesses generate a 2x higher return on their ad spend on Pinterest,
  • According to 48% of Pinners, shopping is their top priority for using the social network.
  • The revenue from Pinterest shopping ads has reportedly increased up to 100% last year.


Instagram is one of the most popular and profitable social media platforms for entrepreneurs to increase brand trustworthiness, website traffic, boosts product popularity, visibility and drives successful sales to your business.

  • 500 million users stated that they check Instagram Stories and Explore every month.
  • 92% of the total Instagram users say they’ve followed a business, visited their website, or made a purchase after seeing their product or service on Instagram.
  • 62% of users reported that they have become more interested in a brand after watching it in Stories.
  • 11% of social media users in the U.S. shop on Instagram.
  • 130 million Instagram users view shopping posts on the platform every month.


Linkedin is the world's most popular professional platform for creating brand awareness, generating quality leads, highly beneficial for B2B marketers, networking, and a wider brand reach through rock-solid content strategy.

  • LinkedIn is 277% more effective in generating leads.
  • 45% of marketers stated that they have gained customers through the social network.
  • 65% of B2B companies have reportedly used LinkedIn paid ads to acquire new customers.
  • 95% of B2B content marketers use LinkedIn for their organic content marketing.
  • LinkedIn impressions grew up to 50% year over year.


Facebook is one of the most powerful platforms that contribute to B2B & B2C business goals, enhancing brand awareness, visibility, organic traffic, leads via community engagements, brand pages and networking with business owners of similar interests.

  • More than 1.6 billion users around the globe are connected to a business on Facebook.
  • Users are 1.5x more likely to watch Facebook videos using a smartphone, on a daily basis.
  • Facebook ads generated $17.65 billion in total revenue in the 3rd quarter of 2019.
  • 83% of consumers stated that they use Facebook to search for products and services.
  • 66% of users say that they Like or Follow a brand on Facebook.

Why Choose Cronbay For Social Media

Transform your online presence into an irresistible story that captivates, connects, and converts.

Captivating Social Media Visual

Compelling, educational, and captivating social media visuals tailored to your brand image that steer high-quality leads and prospects.

Elevated Brand Awareness

Harnessing the potential of influential social media platforms to amplify your follower count with individuals who align seamlessly with your demographic, preferences, and target market.

Optimised Content For Maximised Engagement

We craft imaginative and engaging social media content enriched with meticulously researched hashtags, driving a significant audience impact and amplifying brand visibility.

Amplify Web Traffic & Boost ROI

Deploying a data-driven content strategy, adeptly promoting advertising efforts, and efficiently overseeing social media channels to generate substantial traffic influx and exceptional return on investment (ROI).

Offered Services

Unlock your business’s social media success with our multiple years of seasoned expertise.

Offered Services Icon

1. Social Media Audit

We thoroughly assess your brand's social identity and formulate a strategic blueprint to enhance its global outreach and prominence.

2. Social Media Campaign

Upscale your social media influence with carefully optimised social media ad campaigns to attract quality leads and customers.

3. Social Media Content Creation

Delight your target audience with thoughtfully generated creatives that leave a lasting impact.

4. Social Media Research

Wearing our analytical hats, we identify your prime audience and determine optimal posting times to maximise engagement.

Different Pricing Options

We tailor-make each of our pricing plans based on your evolving requirements.

Do's and Don’ts

Navigating the intricacies of social media marketing with a trusted industry leader like ourselves safeguards against common pitfalls and keeps your business on track to success.


  • Conduct thorough market research
  • Select suitable social media platforms
  • Analyse audience behaviours
  • Create compelling content
  • Foster follower engagement
  • Execute precise ad campaigns
  • Integrate marketing channels
  • Collaborate with industry influencers
  • Enhance social media page optimisation
  • Maintain brand coherence


  • Unstructured social media strategy
  • Replicating competitors' approaches blindly
  • Excessive product/service promotion
  • Focus on irrelevant metrics for measurement
  • A comprehensive approach to distinct social media platforms
  • High dependency on automation
  • Prioritise inorganic follower growth
  • Utilise irrelevant hashtags
  • Be unresponsive to comments and feedback
  • Duplicating content across accounts

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