Insights for Marketers on Instagram Threads: A Guide for Meta's New App

What does the Instagram Threads app offer?

The Instagram Threads app is an independent app developed by the Instagram team. Specifically, it is designed for sharing text-based updates and engaging in public conversations, similar to Twitter. Threads from Instagram emphasize starting conversations rather than just casual likes or reposts. Meta describes it as a space where communities come together to discuss various topics, follow favorite creators, and connect with like-minded individuals to share ideas, opinions, and creativity with the world.

Creating a Business Account on Instagram Threads: Step-by-Step Guide

Here are the six ultimate steps on how to make Threads on Instagram.

Step 1: Get the Threads app from the App Store (iOS) or Google Play Store (Android).

Step 2 : Tap the "Sign in with Instagram" option located at the bottom of the screen. (Make sure you are signing in to your business account, not your personal account.)

Step 3 : Upload a profile picture, write a bio, and optionally add links to your profile (you can also import these details from your Instagram account). Tap "Continue" to proceed.

Step 4 : Select the accounts you want to follow on Instagram Threads, or simply tap "Follow all" to follow all your Instagram accounts within the app.

Step 5 : Review the terms and policies, and when you're comfortable, tap "Join Threads" at the bottom to complete the setup process.

Posting on Instagram Threads: A Step-by-Step Guide

After creating an Instagram Threads account, you need to know the Instagram Threads login steps and then follow the given five steps to learn how to post on Instagram Threads.

Step 1: Tap the center icon in the bottom navbar of the app.

Step 2: Begin typing your message directly.

Step 3: To add a message to the existing thread, tap "Add to thread."

Step 4: Select who can respond to your post from the menu accessed by tapping "Anyone can reply."

Step 5: When you're ready, tap 'Post' to publish your message.

Thread: Key Updates Every Marketer Should Embrace

Mosseri and other team members have shared potential future features for the Thread reader app, as Mosseri stated that the current version is just the initial testing phase. Below are some of the features and settings being considered for future updates.

1. Threads Content & User Experience

Instagram Threads enable posts of up to 500 characters, supporting links, images, and videos of up to five minutes. It also has a dedicated Dictionary to familiarize users with platform-specific terms like thread, post, reply, repost, and Quote.

2. App Navigation & Activity Section

The Threads Instagram interface consists of two tabs: Threads and Replies. A new Following tab displays posts exclusively from followed users. The Activity section, accessible via the heart icon, categorizes notifications for easy filtering by All, Follows, Replies, Mentions, Quotes, Reposts, and Verified.

3. More Upcoming Features for Threads

Separate Account Deletion

Users can delete Threads accounts without affecting their Instagram accounts.

Improved Search

Enhanced search functionality for easier content discovery.

Hashtags

Ability to use hashtags to categorize and explore related content

Graph Syncing

Improved synchronization of content across different devices and platforms.

Messaging Integration

Potential integration of messaging features within Threads.

ActivityPub Support

Connect Threads to other social networking servers and enable better communication.

Multi-Account Options

Option to manage multiple accounts within the Threads app.

Web Interface

Access Threads through a web browser for increased convenience and usability.

5 Ways Marketers Optimize Brand Strategy to Attract Leads on Thread

1. Compelling Content Creation

Create captivating content by crafting concise posts, staying within the 500-character limit. Prioritize providing valuable insights and thought-provoking ideas. Elevate engagement with high-quality visuals, like photos and videos, to captivate your audience and enhance the storytelling experience.

2. Cross-platform Sharing

Boost the reach of your Threads Instagram post by sharing it on your Instagram Story, and don't forget to showcase your Threads username on your Instagram profile. This cross-platform sharing enhances discoverability, reaching a broader audience and attracting potential leads interested in your industry or niche.

3. Share the Behind-the-scenes of your Brand.

Leverage Instagram Threads to offer an exclusive behind-the-scenes view of your brand, fostering a sense of belonging among your followers. Share captivating photos, videos, and stories showcasing your team at work and the intriguing product development process.

4. Asking the Followers a Question.

As a marketer, you can use the Instagram Threads app to engage your followers and start meaningful conversations. Asking questions about their interests, favorite products, or thoughts on your brand is a great way to get to know them better and foster a strong connection with your audience.

5. Collaborative Opportunities

Influencer Marketing plays a crucial role in successful brand campaigns. Instagram Threads offers a unique opportunity for impactful collaborations. Find niche influencers with a substantial presence on the platform who resonate with the brand's values. Collaborate with them on a thread, boost your brand's visibility and credibility, and attract new followers, driving remarkable growth.

Instagram Threads: Five Examples and Engagement-Boosting Tips

Engaging your audience is vital on Instagram Threads. Let's draw inspiration from successful examples:

1. Spark Curiosity with a Captivating Bio

Take a cue from Starbucks, which knows the importance of a compelling bio. Craft one that captures attention and showcases your brand's personality. A captivating profile can intrigue users to delve deeper into your thread.

2. Tap the Power of Relatable Experiences for Engaging Posts

Craft Instagram Thread posts that emotionally resonate with people, fostering meaningful engagement. Capture moments that strike a chord with your audience, inviting them to actively participate in the conversation. Establishing a personal connection creates a strong sense of community within your Instagram Threads.

3. Leverage the Power of Visual Content: GIFs and More

Elevate your Instagram Thread posts with captivating visual content like GIFs, infusing a personal touch and spiking engagement. Handpick GIFs or other visuals that align with your brand's identity and cater to your audience's preferences. These visuals not only seize attention but also convey emotions, making your content interactive and enjoyable.

4. Add a Human Touch to Your Text

Authenticity and relatability are keys to connecting with your audience. Be genuine and unfiltered when sharing your thoughts on the go, and don't forget to have fun while doing it! By incorporating these tips and examples into your Instagram posts, you can boost engagement and foster a vibrant community around your brand.

5. Promote Approachability with Conversational Language

Establish a welcoming tone by addressing your audience directly and encouraging their active participation. Pose questions, seek opinions, and invite them to share their thoughts and experiences. By fostering a conversational atmosphere, you create an open and engaging environment, fostering stronger connections with your followers.