Artificial Intelligence is the fastest growing technology that paved the way for tedious and traditional digital marketing methods.
Moreover, It plays a significant role in business decision making and executing digital marketing strategies effectively and efficiently by way of automated advertising.
People say that AI will replace humans, but that's not true. It incredibly makes the entire marketing process easier for digital marketers and thus contributes to high ROI.
Unravel The Phenomenal Role of Artificial Intelligence in Digital Marketing
Is Artificial Intelligence the future of marketing? Well, before you derive a conclusion, first we need to discover the significance of this amazing technology for business leaders.
As the technology is tremendously growing across the globe, AI is widely adopted as a marketing tool for small to big enterprises and significantly contributes to remarkable business growth and better customer relations.
To understand the future of AI in digital marketing, take a look at the below crucial pointers and share your valuable thoughts.
1. Result-Driven Content Marketing Strategy
Consumer behaviour has drastically changed especially during the post-pandemic crisis, so now there is a dire need for personalized content at the right time and place.
AI has incredibly eased out the old tedious marketing efforts and introduced important marketing tools that use algorithms to identify customers' interests and create campaigns that drive engagements and promote shares.
2. Accelerates Effective Marketing Strategy
With AI (Artificial Intelligence) being an automation process, it greatly helps digital marketers to know the customer's intent through algorithms.
This is accomplished through voice assistants and IoT devices that serve the customer's in a better way which is why companies are investing hugely in AI-powered tools.
3. Don't Spam - Prioritize Native Social Media Content
Well, Native social media content works on the idea of directly posting content without being spammy and it works really well for your business.
In other words, your social media posts look natural and your audience will not go anywhere. Ultimately, you will experience views going upwards. Start prioritising today.
3. AI can Ascertain Future Outcomes
AI can identify customers' behaviour through Ad campaigns and predict future outcomes with the help of metrics.
These metrics involve determining crucial aspects - how many potential customers showed interest in the Ad campaign and how many customers can be reached out to.
4. Company's Strive For AI-Driven Websites
Do you know that 40% of users don't engage with websites that are not well-designed? Well, this is due to the lack of coding skills required to make the website attractive and responsive.
The advent of AI-powered websites makes it easier for businesses to develop rock-solid AI-driven website builders that don't require coding skills and reduces time & effort in building websites.
5. Personalized Chatbots For Best User Experience
Chatbots are the most evolving AI-powered tool to interact with potential and existing customers also become the prefered mode of communication with customer queries.
Personalized chatbots will walk them through a multi-step process and provides the best resolutions based on specific customer enquiries.
6. AI-based CRM in Digital Marketing
CRM (Customer Relationship Management) with AI plays a crucial role in digital marketing to identify the behaviour patterns of customers and curate personalized content for building loyalty.
Moreover, Brands using AI-based CRM can reach a bigger audience through personalized Ad campaigns and ensure forecast sales and target customers through quality data in the CRM system.
7. Facilitates Personalized Email Campaigns
AI Technology acts amazingly well in creating effective email marketing campaigns by tracking customers' past records and determining - "when" and "what" they want to receive in their inbox.
Based on the above factors, digital marketers devise a powerful campaign strategy and send personalized emails to the target audience based on their specific needs.
Can AI (Artificial Intelligence) Understand Customer Sentiments? Let’s Find Out
Well, the subtle answer to this question is - Yes, AI can understand and analyse customers’ sentiments to know their opinion about the brand.
And, It is one of the powerful ways to make your brand a huge success. This analysis ensures quality leads and builds strong and long term customer relationships
AI works through the automation process by identifying the voice, image, behaviour of customers and through social media interactions, surveys, and product reviews. To understand the background process deeper, marketers have the consumer's data, AI-powered tools and chatbots that determine consumers’ emotional state and ultimately serve them in the best possible ways.
Sentiment analysis is performed to predict customers' future purchases and help entrepreneurs make informed business decisions by creating a successful Ad campaign that drives results and revenue.
How AI Can Predict The Future of Digital Marketing?
AI implements machine learning language to help digital marketers understand the emerging market trends and customer behaviour with real-time data. Real-time customer data enables digital marketers to make better business decisions, be more creative, adopt a customer-centric approach, be in sync with ever-changing digital trends and create effective campaigns easily, and test new ideas confidently.
Furthermore, it ensures that marketers can view the outcomes live without having to wait for the campaign to end. This is a truly amazing strategy for entrepreneurs to optimize campaigns and enjoy high conversions by way of AI technology.
The entire campaign process is performed by analysing data around demographics, browsing activities, and past purchases to make it easier for businesses to respond to changing market environments.
As per the recent report by BrandEquity Economic Times, By 2032 AI-enabled advertising will cross 1.3 trillion. For more info, you can read the news here.
In a nutshell, we can say that - Yes, AI (Artificial Intelligence) can predict everything from customer behaviour to customer sentiment analysis and serve as a boon for digital marketers.
Well, This brings us to the end of this article. We hope you’ve got enough clarity on - “How artificial intelligence is transforming digital marketing?” and by the way, it will intensify in the coming years.
Moreover, AI is a game-changer in the booming world of digital marketing. In fact, it eliminates the tedious traditional marketing efforts and incorporates new marketing trends & cost-effective tactics by merging with AI.
Right from extracting the quality data, analysing the consumer behaviour, customer sentiments to monitoring real-time customer interactions through campaigning, AI-powered technology simplifies the whole marketing process and thus makes all the businesses thrive.
But how did it happen? Well, it is due to the pandemic crisis that entirely transformed the digital marketing game. The behaviour of consumers towards brands drastically changed.
This is where AI-enabled digital marketing tactics took the center stage and became a boon for business owners.
Frequently Asked Questions
1. What are some of the AI-driven website builders?
Ans. WIX ADI, Impress.ly, Bookmark, Jumbo Dolphin and The Grid are the best examples of AI-powered website builders.
2. What is the role of AI in running successful Ad Campaigns in business?
Ans. Modern Digital marketers implement programmatic advertising that uses AI technology and works on multiple Ad platforms for making the campaign super successful. Get More Insights Here: 2022 Easy Beginners Guide to Programmatic Advertising
3. What are the top AI tools used in digital marketing?
Ans. The best AI-enabled tools used in digital marketing - Seventhsense, Phrasee, Hubspot SEO, Grammarly, Evolv AI, Acrolinx, MarketMuse, Copilot, Albert AI, and Crayon.
4. Is AI in marketing changing the future for businesses?
Ans. As per a recent report by Forbes - 75% of entrepreneurs are confident that AI will help them in the future. AI is reshaping the business and will continue in the future. Marketers can now easily spot the behaviour patterns of potential and existing customers with the help of data received from AI, they can allocate budget to the Ad campaigns effectively and most importantly analyse and predict the future marketing trends easily.