With the widespread implementation of digital technology across the globe, there has been a significant surge in mobile app users leading to the adoption of a user acquisition strategy.
User acquisition implies acquiring new customers and expanding the client base to get new app installs and gain customer loyalty programs by running successful UA campaigns.
The ultimate goal of the user acquisition strategy is to minimize marketing costs and give customers a lifetime value by utilizing acquisition channels and maximising ROI.
It is no secret that the mobile app marketing business has remarkably flourished across the world with the help of user acquisition channels.
To give a fair idea of the acquisition channels, they are Google, social media platforms, mobile Ad networks, ASO (App Store Optimization), Offline advertising, PR, youtube videos, and email marketing.
Here is a glimpse to understand the significance of mobile app user acquisition strategy in the digital world:
|1.||Rapidly Growing Mobile App Users|
|2.||Eliminates Traditional Marketing Methods|
|3.||Helps in Understanding Acquisition Costs|
|4.||Aids in Effective Campaign Planning|
Let us delve deep and understand the significant reasons why user acquisition is important for mobile app marketing. Read carefully and share your valuable thoughts in the comment section.
The New Era Of Mobile App Marketing - AI Powers Up the UA Campaigns
With the fast-growing digital marketing trends, mobile app marketing took the center stage due to the high rise of app users across the globe.
This led to the adoption of user acquisition campaigns that paved the way for traditional marketing techniques and thus reduces marketing efforts and made it easier for mobile marketers to create and manage campaigns.
This is due to the implementation of AI (Artificial Intelligence) technology which has predominantly been used in convergence with UA campaigns. This has significantly facilitated the automated marketing process.
Worth Reading: Programmatic Advertising and AI in Marketing
Earlier there was a fear that AI will take away the jobs of mobile marketers but that's not true. AI technology combined with UA has amazingly reduced the marketing efforts, and costs that remarkably helped in producing remarkable revenue.
One of the great examples we can consider is from a recent news source by VentureBeat- Tempr raises $5M to reshape UA for mobile marketers. It is accomplished by using AI technology with API (Application User interface) to pull out data and plan out the next marketing campaign.
This particularly states how AI contributes to the success of mobile app user acquisition strategy which is done by measuring the results and determining the best campaign that serves the purpose.
Read How Fintech Industry in India Is Incredibly Evolving Through UA Campaigns
It is quite interesting to know how India's Fintech Industry is currently emphasizing building user acquisition campaigns for fintech apps.
This approach will ensure wider brand reach to tier 2 and tier 3 markets due to high smartphone users and cashless transactions.
The whole idea behind this innovative approach is to gain brand loyalty through video ads and social media channels. This information is cited by a credible news source -- Financial Express. Give it a read.
Q1. How are UA campaigns measured in mobile app marketing?
Ans. Well, this is the most crucial aspect of customer acquisition where mobile metrics are considered in measuring the campaigns in terms of - CPI (Cost per Install), LTV (Lifetime Value), CAC (Customer Acquisition Cost), CPA (Cost Per Action), Cost per 1000 impressions, ROI and conversion rates.
Q2. What are the important factors to choose the right UA channels for your app?
Ans. It entirely depends on your app and marketing strategy but to give a fair idea here are three most important factors to keep in mind while choosing the right UA channel:
Q3. Which user acquisition channel is best for mobile app marketing?
Ans. Ans. Facebook is the best social media channel for running UA campaigns. This channel attracts specific demographics of people and an extremely helpful platform for the mobile marketing team to optimize campaigns.
Q4. What is the best example of user acquisition mobile app marketing?
Ans. Ans. Here IPL is the best example. So, based on a recent news source - More than 70% of viewers constantly check their phones for match updates and commentaries. IPL is tremendously leveraging mobile app user acquisition strategy during the sports events by focusing on industries like gaming apps, education, food & beverages, entertainment, and finance as per the recent reports by AppsFlyer.
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