A competitive digital marketing strategy is the cornerstone for every successful business. It is a doorway to a wide customer base and also a powerful instrument to achieve higher conversions. Though there is an abundance of marketing and advertising strategies out there, Pay per click (PPC) method has made its prominent place in the list due to its effectiveness and high rate on Investment (ROI).
If you've ever wondered how Pay per click advertising benefits your business as a primary marketing technique to skyrocket your visibility and conversions. We have the perfect answer for you, continue reading.
How is PPC effective for businesses and advertisers? What makes it more powerful than the other strategies? Every player in the marketing space stumbles upon these questions at least once. Well, if you too are trying to figure out the answers to similar queries, we are here to help! Let's move on to the main section of this blog and understand why PPC is your business's best shot at gaining visibility and conversions in the most cost efficient way.
• PPC ads produce faster results
Digital marketing is a vast space to explore and features numerous approaches where people often hesitate to invest in marketing campaigns that require monetary investments. However, these methods are mostly time-taking which is not the case with PPC advertising. Even for newer businesses, PPC is capable of bringing a huge amount of traffic in a short period when done in the right way. Not to forget, it helps with a ton of data that can support all types of campaigns in future.
• Helps your website grow
Having your website displayed at the top of SERPs will unquestionably drive a substantial percentage of traffic towards it. If your offerings are lucrative and able to grab visitors’ attention, you might be able to convert most of them which leaves your business in an extremely favorable position. Once the business has made its mark and gained a customer base, PPC can also be combined with long-term strategies to cut down costs of running ads. In the pilot stage of any business where survival and cost management plays a crucial role in deciding its fate, PPC can be of huge help, especially in consistent revenue generation.
• Aids in staying ahead of competitors
One of the great things about PPC is that it could be employed by any business. A new business can give head-to-head competition to an established one if it uses the PPC method strategically. With real-time targeting, you can always stay ahead of your rival companies and also eliminate a few competitors in the way. Moreover, having your brand name display along with the bigger and more established brands earns you a good reputation among the customer base.
• Advances brand recognition
PPC advertising boosts your brand’s chances of being found. When potential customers find your brand flashing for multiple search queries and with other renowned brands, it enhances your business’s reputation and encourages them to take some action. This also intrigues them to visit your store or check out your social media pages, which again shoots up the probability of acquiring conversions.
• Works great for targeting the audience
One of the most crucial aspects of PPC ads is that it provides you with tons of data which makes targeting a specific audience easier. Some of these data include :
- - Demographics
- - Ages
- - Genders
- - Events
- - Behaviors
- - Locations
- - Backgrounds
• Enables keyword testing for SEO
PPC and SEO are not too far apart from each other. In fact, if you run them together, it can lead to significant growth in both organic and inorganic traffic. PPC can provide you great insights into profitable keywords in a shorter span which could be used for optimization purposes. Additionally, your brand’s presence in both paid and organic search results will grant it more visibility, hence improving the likelihood of getting clicks.
• Induces cost-effectiveness
With PPC in place, you only pay for the clicks your ads fetch. Since this method is absolutely measurable, you know which campaigns are profitable and which need to be terminated. Another good thing about this advertising technique is that you are in charge of the expenditure. You can bid/spend according to the pre-set budget which saves you from splurging. Once you have reached the short term goal and generate enough revenue to build a firm base, you can always reduce the paid method and switch to more organic ways to cut costs.
• It is unaffected by Google algorithm changes
Most SEO techniques heavily rely on Google’s algorithm changes which are almost impossible to foresee, but PPC ads are untouched by this phenomenon. Spending weeks on optimizing your website to comply with the search engine’s standards only to find out that your efforts are left redundant due to a recent algorithm update could be disheartening. In contrast, Pay per click campaigns give you a sure shot at success.
Frequently Asked Questions
1. What is the scope of Pay Per Click?
Ans. PPC has a wide scope in digital marketing. It extends majorly to the following areas:
- - Using PPC data to strengthen SEO
- - Targeting the right audience, at right time, and on the right platform
- - Better budget management
- - Eliminating competitors
- - Enhancing the visibility and reputation of the brand
- - Screening keywords based on their performances
- - Creating and improving landing pages, and many more.
2. How can I target the audience using PPC?
Ans. PPC advertising is known for furnishing multiple alternatives to target your desired audience. Here are some of the popular options used by businesses and advertisers to target the right people:
- - By Keywords: Understanding the intent of the users and including most likely searched keywords
- - By Topics: Targeting users based on the subjects they could be interested in.
- - By Placement: Placing your ads on relevant or closely related sites where your potential customers are most likely to visit.
- - By Audience: Targeting specific members of the audience pool based on their locations, behaviors, hobbies, interests, and any other user data.
- - Remarketing: Targeting the existing visitors by showing the ad multiple times; in a way pressing them to convert.
3. Does PPC really work?
The straightforward answer to this question is YES! PPC works great for all types of businesses and with a conscious keyword approach, it can do wonders for your marketing efforts. Moreover, if you are focused on short-term success, PPC advertising will give results much quicker than any other strategy.
If you are planning to build your brand voice and need some assistance in running highly converting ad campaigns, we have some good news for you. Our team of expert PPC marketers can help your business soar through the implementation of successfully tested methods and in-depth analysis within no time. Get ready to witness the power of PPC through our team's result-oriented campaigns. Know more about our services here.