Social media optimization is one of the most crucial strategies for every business. Reason being, it makes your brand more visible over the Internet and helps you connect with a bigger audience.
In addition, leveraging the right social media channels and posting super engaging content at the right time is a vital aspect that would make your brand a huge success.
Therefore, if you want your business to be known to the world, start prioritising social media campaigns and attract more prospective clients to your brand.
If you want to make your business stand out and reach a wider audience, understand the social media framework first and learn to leverage the social media channels effectively. To illustrate further, here are thirteen best social media optimization tips that incredibly help you drive customers and revenue. Take a look and share your valuable thoughts.
1. Create a Rock-Solid Bio
One of the most important aspects to make your brand stand out on social media is creating an impressive bio that makes a good impact on readers who visits your profile.
Write a small intro about yourself, where are you from, what you do, your brand's name with a short description, add your website link and include your contact details to allow your prospective customers to reach out to you.
2. Make your Audience a Top Priority
If you want to build or enhance your social presence, make your target audience a top priority and invest plenty of time in planning out a powerful social media content strategy.
Do not rush for the sake of posting, it won't work. Always do strenuous research on what your audience is looking for and plan out a rock-solid strategy that caters to your audience.
3. Don't Spam - Prioritize Native Social Media Content
Well, Native social media content works on the idea of directly posting content without being spammy and it works really well for your business.
In other words, your social media posts look natural and your audience will not go anywhere. Ultimately, you will experience views going upwards. Start prioritising today.
4. Analyse your Competitors Carefully
Remember - Originality always works. Don't be a copycat. Always invest your time analysing your competitors for further planning. This is a super important aspect for every business to stay ahead of the competition.
Look for the keywords your competitors are using on social media channels and observe the comments and audience reactions to get a fair idea. Finally, head over to a unique and thoughtful content strategy that gives value to your audience.
5. Be Strategic and Make your Post Discoverable
Strategic thinking is a key to a successful business and hence it is important to create impactful social media posts that are discoverable, super engaging and reaches a wider audience.
Always do thorough research on the right hashtags for social media channels and ensure that your post is discoverable to users and content should resonate with your target audience.
6. Create Eye-catchy Captions
Caption is the first and foremost aspect that contributes to higher engagements and conversions to your business. After all, that's the first thing your customers will see and it has to leave a positive impact.
Work rigorously hard captions before you publish social media posts. Create a short, crisp and eye-catchy title that attracts more audience to your business.
7. Make Appealing Visuals with the Right Size
One of the most important social media optimization techniques is creating visually appealing graphics with correct dimensions.
Every social media channel has different image sizes and dimensions. Right from choosing the image size, font style, colours to the correct placement of the elements in a graphic should be carefully implemented.
8. Short Videos Gives the Best Results
The average time spent by users on social media is about 30 minutes per day or could be more. Short videos are one of the most effective social media techniques and a fun way that leaves a long-lasting impression on your fans.
Make 8-10 second short video clips that encourage shares, likes and attract more users to your brand. Moreover, they will more likely spend time on your post. Highly recommend it!
9. Stay consistent with your posts
Be regular with your followers and stay on top of their minds. Posting frequently in a day builds more loyal followings and encourages shares.
Plan out social media posts frequencies in a week and stay connected with your audience. Don't break the chain.
10. Post at the Right Time
If you want to build a huge fanbase, it is paramount to choose the best time for social media posts when users are active on social media.
One of the best social media strategies to increase engagement is posting at the right time and ensuring your target audience sees your post and engage with them.
Pro Tip: Use the social media scheduling tools like Sprout Social, Hootsuite, Falcon, Feedly, Co-Schedule, Loomly etc. for best results.
11. The Art of Storytelling Always Works
Learn the art of storytelling on social media that depicts you as a Founder and your brand originality. People love to read inspiring stories and they will more likely to connect with you.
Think from the audience's perspective and understand their mindset. Create personalized content that builds a strong connection, trust with your prospects and a sure-shot way to bring organic traffic and sales to your business.
12. Be Responsive to Social Comments
Trust and responsiveness are key factors for a successful business. This implies that every feedback or comment be it negative or positive should be immediately replied to your customers.
Reason being, it makes your customers believe that you read every comment and care for the people. Moreover, it significantly helps to retain your regular customers, increase your followers and builds trust.
13. Add Humor to your Post
Posting hilarious social media content evokes emotions and attracts more audiences to your brand.
Whether it's a funny meme or video, you connect with people on a deeper level, encourage shares, more engagements and thus leave a long-lasting impression on users.
Frequently Asked Questions
1. How many social media posts per day or week should you do?
Ans. Every social media channel works differently. Take a quick look below.
Instagram - 7 times a week
Facebook - 2 posts per day
Twitter - 1-5 tweets a day
2. What is the best time to post on each social media channel?
Ans. In general, the best time to post on all social media platforms is during the evening when maximum users are active. Going further, The best time to post on -
Facebook - 8:00 Am to 12:00 PM on Tuesdays and Thursdays
Twitter - 8:00 Am on Mondays
Instagram - 11:00 Am Wednesdays
3. What is the importance of UGC (User Generated Content) for content optimization on social media?
Ans. UGC comprises memes, videos, images that are made by other users. It significantly brings user attention, boosts your followers and engagements.