What are the phenomenal ways to upgrade your digital marketing strategy in 2022? How often should you upgrade your marketing strategy? Well, It’s time to up your marketing game.
With the ever-changing technology and digital marketing trends, it becomes paramount for brands to reach out potential customers at the right time, right platform and with right content.
The key to a successful strategy revolves around content, understanding your audience needs, stay resilient, and out of the box thinking to stay ahead of the curve.
Below are the most effective ways to upgrade your digital marketing strategy in 2022 that help you stay on top of the competition-
|1.||The Art Of Storytelling Makes an Impact|
|2.||Post Short Videos For Better Engagements|
|3.||Use AI for Paid Media|
|4.||Prioritize Twitter for Content Marketing|
|5.||Go For Personalized Email Marketing Campaigns|
|6.||Implement Metaverse For Better User Experience|
|7.||Responsive Website Goes a Long Way|
|8.||Publish Unique Blog Piece Regularly|
|9.||Develop Mobile-Friendly Content|
|10.||Turn on Automated Instagram Messaging|
|11.||Merge Valuable Content with Facebook Ads|
|12.||Omnichannel Marketing For The Best Outcome|
|13.||Automated Marketing Tools Make it Easier For Marketers|
|14.||Make your Customers Privacy A Top Priority|
|15.||Make use of Voice Search For Digital Marketing|
Now, let us delve deep and gain more insights to improve your digital marketing tactics in 2022. Read carefully.
The Art Of Storytelling Makes an Impact
Your audience seeks the person behind the brand first. Learn the art of storytelling and build a strong connect with your audience.
Avoid posting pushy sales pitch marketing content. Emphasize more upon sharing real inspiring stories that make a lasting impact on the users and grow your customer base.
Post Short Videos For Better Engagements
Now we have Instagram reels and Youtube shorts that aren't polished or edited but really works. It incredibly allows you to inspire people with real stories.
You can post DIY tutorials, behind-the-scenes videos, music, dance and keep the users engaged especially the young generation.
Worth Reading: How Instagram Reels Can Grow Your Business?
Use AI for Paid Media
AI powered tools are the most effective ways to determine customer behavior and engagements towards Ad campaigns. With machine learning, now we have access to consumer’s historical data.
Say goodbye to guesswork of setting bids to individual keywords, and welcome to AI automation tools to bid for campaigns. It brings the best outcomes, quality leads and high conversions.
See More: Artificial Intelligence - A Game Changer for Digital Marketers
Prioritize Twitter for If you are looking for the best social media platform to post your content, go in for Twitter. You don’t have to put multiple hashtags for post visibility, create rock-solid content that is shareable.
Know that Twitter has the highest engagements rates if leveraged in the right manner. Be mindful with your content you post and engage with other tweets.
Go For Personalized Email Marketing Campaigns
Consumers engage more with humanized content instead of boring sales pitch. Create an informative content that educates and entertains the audience to a large extent.
People are looking for information over the Internet, personalize your email content that is superbly engaging, innovative and informative that brings value to your audience.
Implement Metaverse For Better User Experience
As metaverse has created a lot of buzz around the digital world, brands are rapidly adopting VR (Virtual Reality) to give the best user experience as a trial without downloading the app.
Develop mini games to market your brand because it helps better customer engagement, growing customer base and high conversions. So, it's time to up your game.
Responsive Website Goes a Long Way
Well, it is important for entrepreneurs to develop a responsive website design that is appealing to the audience. This includes appealing web pages, super engaging content and landing pages.
Website that is professionally designed and compatible to all devices incredibly enhances user experience and brings more traffic and interactions.
Publish Unique Blog Piece Regularly
Create a well-researched and thoughtful content strategy for your blogs. Each blog should be well-structured, SEO optimized that ranks well and gives real value to the readers.
Besides SEO technicalities, each published content should be impeccably unique, innovative, informative and adhering to Google standards and updated on timely basis.
Develop Mobile-Friendly Content
It is super important to curate web content that is fully mobile optimized. Content that is clear, short, crisp and engaging allows your potential customers to spend more time reading your content.
Always test your blogs and web content well in advance in all browsers and devices. This ensures better user engagements and high conversion rates.
Also Useful: Guide to Creating Effective Content Marketing Strategy
Turn on Automated Instagram Messaging
Gone are the days when you used to check DM’s on insta every 10 minutes. With AI technology taking the center stage, things are even more convenient for digital marketers.
Now you can turn on the Instagram automated messaging feature. Audiences can get their questions answered quickly through this feature. So easy!
Merge Valuable Content with Facebook Ads
If you have a budget to spend on Ads to market your brand, go for Facebook Ads. They aren’t limited to placing ads for getting cold leads, you need to merge engaging content with Ad campaigns.
Create super engaging blogs, videos, stories that are interesting and valuable to the users. Post that, you can proceed with running Ad campaigns on Facebook.
Omnichannel Marketing For The Best Outcome
As the entrepreneurs are rapidly turning their business online, the advent of omnichannel marketing strategy is what you need to execute in 2022.
Leveraging multiple channels like emails, social media, websites, video streaming platforms, community building, whatsapp groups, webinars should be highly priortised. This info also cited in global news wire.
Automated Marketing Tools Make it Easy For Marketers
The rapid rise of AI powered tools are one of the most effective, time saving and hassle free tools for digital marketers.
This involves keyword suggestions, analytics and reporting tools that are widely used by many brands to ascertain customer’s behavior through browsing history.
Make your Customers Privacy A Top Priority
As per Google, third party cookies will strictly be banned by 2023. Henceforth, digital marketers are adapting first party data as their new digital marketing strategy.
This involves gaining insights to customer’s previous history, purchases, behavior, engagements through CRM and planning new ways to get better outcomes.
Make use of Voice Search For Digital Marketing
Voice search is the most evolving trend today. 70% of Internet users are using voice search on Google instead of text based searches.
If you want to stay ahead of the curve, add voice search to your digital marketing plan. Reason being, it enhances your brand visibility, boost SEO rankings, maximise web traffic, and better constomer engagements.
Frequently Asked Questions
Q1. How often should you update your marketing strategy?
Ans. Ideally, you should change your marketing strategy every month. Always track your campaign performance, traffic, consumer behavior and keep an eye on competitors carefully then plan your next move.
Q2. What will digital marketing look like in 2025?
Ans. Well, undoubtedly Virtual Reality will become more dominant by 2025 and it is the future of digital marketing. We will have more loyal customers and better engagements in the future.
Q3. What are the best examples of email marketing campaigns?
Ans. Apple, Kay Jewelers, Dove - Real beauty campaign, Volkswagen, Reebok, Red Bull, Nike - Just Do It Campaign, Spotify, LEGO etc.
Q4. Which social media channels should you advertise in 2022?
Ans. Facebook is on the top of the list in 2022 due to remarkable Ad campaign results in 2021 so from now onwards advertisers are planning to leverage Facebook this year too. Moreover, we have Youtube, Instagram, Twitter and Tiktok social media channels that made it to the top.