As Instagram moves toward providing more video content and assisting content producers in growing their followers, it is implementing significant modifications to its mobile interface.

Instagram is making the transition to video as part of its attempts to keep current with the ways in which users are engaging with and sharing information. Instagram is planning to put more emphasis on video content, despite the fact that it will still prioritise picture posts since more people are using the platform to share films.

According to MediaKix, Instagram Reels have the highest average engagement, with users spending 53 minutes each session.

Will New video Posts on Instagram be shared as Reels?

Reels comprised of Instagram users' most recent video posts will be distributed. Instagram Because Reels provide a more interactive and fun way to view and produce video, we are now providing a full-screen experience to your video posts in order to provide a more unified and straightforward user interface.

New video uploads that are less than fifteen minutes long will be posted as reels throughout the next several days.

Within the next few days, all video uploads will have access to the creative editing tools that Reels provide. These tools will assist you in making your videos more entertaining and engaging for your audience. You do not need to use the in-app editing tools; you are still able to submit films even if you haven't edited them in the app, and you will still have access to the same full-screen, immersive experience that you had with Reels.

Additional information pertaining to the modifications that have been made to video on Instagram is as follows:

  • Discovery : If you make a reel on Instagram and your account is public, it will have a greater chance of being suggested to other users and noticed by a wider audience on Instagram. At the moment, this is only applicable to reels that are less than ninety seconds long. Your videos will still only be seen by the people who follow you, even if your account is set to private.
  • Profile : They are also going to combine the video and Reels tabs on your profile into a single location so that all of your videos have a central point of access.
  • Past Posts : Videos that were uploaded to the site before this change was made will not be converted into Reels; rather, they will continue to be shown in their original format.

Is Instagram changing from photos to videos?

There will likely be significant updates made to the Instagram app in the near future. The CEO of the social media company revealed the primary areas that will receive attention going forward. He also provided a clue that Instagram is no longer simply a "square photo-sharing app" and revealed what the company hopes to develop into in the foreseeable future.

This social media network will be aiming toward entertainment and videos like its rivals, including Google's Youtube, the Chinese app TikTok, and other new entries in the market. It is largely focusing its efforts on developing new experiences in the following areas: creators, videos, commerce, and messaging. Instagram is mostly used for entertainment purposes, and it seems that this will continue to be the focus of the platform going forward.

You can learn how Instagram reels can grow your business by clicking here.

How long can Reels be on Instagram?

The duration of the Instagram Reels has been increased to a total of 90 seconds at this point. In the past, it was only set for a period of sixty seconds. "We are expanding the amount of time you have to play on Reels to up to 90 seconds, providing you more time to do so. You will have more time to accomplish anything you choose with that extra time, whether it be sharing more about yourself, filming more behind-the-scenes films, delving deeper into the complexities of your material, or something else.

Additionally, Reel templates were introduced by the photo-sharing network that is owned by Meta. Instagram will have the edge over its competitors TikTok and Snapchat in the realm of content production as a result of the introduction of the 90-second Reels.

Further, Instagram is enhancing the functionality of the Reels feature by including new sound effects. The recently updated collection of sound effects, which includes air horns, crickets, drums, and many more instruments, may assist you in adding humour to a reel or assist your viewers in getting into their emotions while viewing a reel.

Is Instagram just Reels now?

Instagram has lately released many updates to its Reels feature, which has resulted in an increase in the popularity of the format. Almost all movies posted from now on will use the Reels format, regardless of whether or not the individuals who submit them want them.

If your Instagram feed just contains reels, you may check that you are not at the incorrect place by pressing the "Home" symbol at the screen's bottom. If you're still being pulled in, you may have little choice but to give in.

Reels allow businesses to reach a larger audience and maybe go viral, while also diversifying the content that appears on your Instagram feed.

This is made feasible by the Instagram algorithm, which ensures that reels appear in users' personal feeds as well as on the explore tab, where they are also shown prominently with other popular content.

We have created a list of potential explanations as to why reels are so popular and why they show on the feeds of all users.

  • Created with Quick Content in Mind

    We're not talking about minutes when we talk about reels; rather, we're talking about seconds! Reels are short videos. People spend much less time going to the movies and watching television because the current environment demands less time to be squandered waiting in line and viewing ads.

    They are still looking for ways to be entertained! As a result, reels, which represent the form of entertainment that the subsequent generation of Instagram users will find to be most appealing, are a component of the solution.

  • Simple to Navigate and Instantly Playable

    You should have some idea of how difficult it may be to make a decision if you've ever spent hours browsing through apps without selecting a specific video to watch since there are so many options. Your preferences are taken into account while creating new reels, and if you don't feel like viewing a particular one for whatever reason, you can just keep scrolling, and a new one will be ready and waiting for you!

  • Content Denoting Creativity

    In today's society, there is greater availability of instruments for generating videos, such as cameras and other recording devices. Nowadays, everyone with a smartphone is able to effortlessly and rapidly film clips of a good quality. You need to make the most of this chance to unleash all of the creative energy that's been building up inside of you. There are an almost infinite number of ways reels may be made!

Final Thoughts

In 2022, the most important objective for Instagram will be to maintain and expand its short-form offering to better compete with YouTube and TikTok. This will be the company's primary focus. Putting more emphasis on Reels rather than on other video formats would be a significant step in the direction of achieving that goal.

Frequently Asked Questions

Q1. Is IGTV gone?

Ans. IGTV is no longer available since Instagram has transitioned it into a new video format simply referred to as Instagram Video.

Q2. What is the rationale behind Instagram's decision to deactivate accounts in 2022?

Ans. Instagram warns that if you break their rules, they will disable or delete your account. This is not always the case, however. Ultimately, Instagram's algorithm is still AI, and any number of factors might cause things to happen without any prior notice. Disabling an account is possible for anybody, even if the user in question has done nothing wrong.