The field of mobile app marketing is always changing, and knowing the 2023 trends for marketing your mobile app is crucial for your app's success amidst fierce competition.

Further, with a global estimate of 7.33 billion mobile phone users in 2023, these mobile app marketing trends are expected to continue to rise throughout the year. A study from Statista found that almost 58.33% of website traffic comes from mobile apps.

mobile app marketing trends

So, with the countless apps lying for users' attention, implementing the right marketing strategies for mobile apps can make all the difference. This quick guide will teach you about marketing your mobile app and the 12 proven ways to know how to market a mobile app on a limited budget. So, come dive into the blog and explore mobile app marketing campaigns in 2023.

2023's Top 12 Low-Investment Mobile App Marketing Strategies

1. Craft an Irresistible App Description

Whether you're aiming for the Google Play Store, Apple App Store, Huawei App Store, Amazon App Store, or other platforms, a compelling app description is paramount. Key factors to consider:

  • Keyword Optimization: Integrate relevant keywords to enhance discoverability.
  • User Intent: Tailor the description to align with users' search intentions.
  • Highlight Quality: Showcase usage metrics and app quality for credibility.

mobile app marketing strategies

For example, Canva's web popup showcases its app with an editor preview, teamwork imagery, and three feature statements. Hence, consider crafting your messages in a clear, concise, and elegantly optimized manner, ensuring maximum effectiveness for your mobile app marketing services.

2. Create a Demo Video of your App

When it comes to marketing a mobile app, leveraging the power of video is crucial. Your demo video, the first thing users encounter on your app page, can significantly boost downloads and retention. Research shows that nearly 80% of consumers download an app after watching a video that demonstrates its functionality.

Furthermore, 73% of consumers prefer video as their go-to tool for learning about products and services. In essence, video is the ideal avenue to amplify your app's visibility and showcase its benefits within the realm of mobile app marketing channels.

3. Take Compelling Screenshots of the App

Sharing your app store screenshots can also be a gem for getting your potential users, especially in areas with poor internet connections. Exceptional visuals are paramount in this context. These mobile app marketing tools can vividly showcase the app's primary benefits and features.

Enhance them with engaging captions and visual elements, including emojis. For an added advantage, consider creating a visual narrative where elements flow seamlessly from one screenshot to the next, like a captivating Instagram post. Marketers can leverage social media channels to amplify the impact of these engaging visuals in the realm of mobile app marketing.

4. Provide a Free Version of your App

marketing strageties for mobile app

Offer a free 'trial’ version of your app to entice users towards a more advanced paid version. For instance, Ogilvy & Mather Agency was asked, “How far would you be willing to stretch to secure internet access?”

To answer the query, the advertising agency posed “Free WiFi” in Paris during their mobile app marketing campaign. This popular example of a mobile app marketing strategy fosters creativity in attracting new users.

Thus, utilize the free version to establish a robust user base and consistently promote the paid upgrade within it. To do this, stay updated across social media channels or platforms to know whether to target Android's free app market or others.

5. Craft a Catchy App Name

A compelling app name possesses the power to lure visitors to your app store page into downloading your creation. The app's name should be memorable and symbolic of your brand's essence. Consider the numerous thriving apps seamlessly woven into our day-to-day routines.

For instance, rather than "Book a cab," you can say "Get an Uber." Your app's name must exude distinctiveness and relevance to its purpose, ensuring it maintains a prime position in users' minds.

6. Establish a Website and Landing Page for Your App

marketing a mobile app

A website is a potent tool for mobile app marketing. Utilize it to promote your app, praise its advantages, and clarify why it's indispensable.

For instance, you can consider Slack's app page. It encourages users to click the CTA, often a download button in the app store. Alternatively, the CTA could also be a contact form for direct app access.

Moreover, this mobile app marketing plan provides an opportunity to delve deeper than app store descriptions permit, allowing you to showcase captivating screenshots and alluring sneak peeks of in-app experiences.

7. Reward Users

marketing mobile apps

Implementing user rewards for specific app interactions is also a good option. It is an effective social media channel strategy for fostering shares on social media as well as brand loyalty through accomplishment and healthy competition.

For example, during Pizza Hut's tenure as the official Super Bowl sponsor, Domino's faced the challenge of grabbing attention for their app promotion concepts. The brand accomplished this goal by launching its "Piece of the Pie Rewards" initiative.

This program enabled customers to enroll and earn 10 points for scanning any pizza—yes, any pizza, regardless of its source. Upon accumulating 60 points, participants would qualify for a complimentary Domino's pizza!

8. Use Cutting-edge Technologies

Technologies like virtual reality (VR), augmented reality (AR), cloud computing, and video calling are changing the way brands communicate with their customers.

For example, the Just Eat app is a food ordering and delivery company that connects customers, restaurants, and partners in 23 countries. To make it easier for customers to find the restaurants and food they want, Just Eat launched its version of the Amazon Echo voice-powered home assistant.

9. Implement Limited-Time Advertising Initiatives

Introduce time-sensitive promotional campaigns to attract hesitant prospective users toward registration. These initiatives could lead to more social shares and also involve reduced rates on premium apps or incentives for easy app installations. Worry Not! Check out Drip’s creative ways for a limited-time offer.

10. Incorporate App Download Links in Outgoing Emails

By including a direct download link in your emails, recipients can effortlessly and promptly access your app. This approach proves especially beneficial for focused email marketing strategies aimed at driving recipients to acquire your app. For more guidance, you can check out Hubspot’s latest email marketing campaign for leveraging mobile apps through social media marketing channels.

11. Offer Location-Centric App Concepts

People appreciate mobile app marketing that suggests nearby events and places based on their habits and the time. For example, music apps could send notifications when you plug in headphones. Some apps use your car's GPS to track where you've been.

For instance, Cobra Connect is a full vehicle that comes with a GPS tracker that allows users to take full control of the vehicle, monitor its operation, and operate remotely. These social media channels can tell you about events nearby. You can also adjust how far away you get these notifications.

marketing your mobile app

12. Enhance App Usefulness

Making the user's life easier is a key way to boost app interaction. Whether it's a relaxing game or an app that simplifies check deposits, there should be a practical side to the app that keeps users engaged.

For instance, the Samsung Health App designs personalized workouts to help users meet their goals, while the App Store recommends apps based on past downloads.

The Promising Outlook for Mobile Apps

Today's mobile app marketing sector is brimming with excitement, presenting novel ideas and solutions amidst challenges. This changing trend in marketing your mobile app holds ample prospects awaiting your proactive pursuit.

To explore how Cronbay Technologies can elevate your 2023 mobile app marketing campaigns, reach out to us here.

Frequently Asked Questions

Q1. How long does it typically take for an app to gain widespread popularity?

Ans. Most viral traffic dies down within the first 48 hours, and if you don't have a strategy in place, you'll glance up a week later, and it will be as if becoming viral never occurred.

Q2. What are the recommended platforms (Facebook ads, Google ads, Twitter, etc.) to advertise and promote my app?

Ans. The choice of advertising services for promoting your app depends on factors like budget, target audience, and goals. Platforms like Facebook, Twitter, and Google Ads can be effective options. Facebook and Twitter allow for shorter campaigns, while Google Ads can optimize your campaigns.

Q3. When is the best time to initiate app marketing?

Ans. Starting marketing efforts as early as possible is advisable. Marketing requires time and resources, and trends show that those who invest more in paid user acquisition tend to benefit. It's prudent to begin market research early to identify affordable advertising opportunities.