Enhanced and deeper interaction with Google Ads, Expanded Predictive Insights, and Cross-Device Management Capabilities are just a few of the new features in Google Analytics 4.0. "Privacy-first" tracking and AI-based Predictive Data are the key goals of Google Analytics 4. Advanced machine learning algorithms to track user behaviour and website traffic for Google Analytics 4.
Google Analytics 4 has several advantages for your organization, including the following:
Only a modest amount of data is being collected by Google Analytics 4, which is still in its infancy. Unlike Universal Analytics, it provides a variety of special reports. No, you don't need to abandon Universal Analytics completely.
However, it's a good idea to switch on GA4 immediately so it can begin collecting information. Start gathering data and familiarising yourself with the platform as soon as possible since the old GA will likely be phased off at some time. (Both platforms may be used at the same time.)
It's still a good idea to get started with GA4 as soon as possible. You should learn more about Google Analytics 4 even though Universal Analytics is still in its infancy (compared to Google Analytics 4).
Marketers and analysts will rely on it as their primary analytics platform in the future (most likely). More customers may benefit from your expertise and knowledge if you get started as soon as possible. Everyone will have to re-learn GA at some point, and you may have already done so.
As a result, it's your decision:
Both choices are acceptable. Implement GA4 with Universal Analytics simultaneously if you want to become an expert in the field of GA4 quickly. To get the most out of Google's new capabilities, if you're short on time and have a lot of work on your plate, it's better to wait for 6 (or so) months till someone sorts this stuff out.
Google Analytics is becoming more than just a tool for collecting data. Artificial intelligence is being used to do what companies employ individuals for: To be a change agent and create better stories with their data to help explain where the opportunities are and forecast where things are going, all while taking action to get there as quickly as possible.
GA4 may be the future of measurement, but don't forget the fact. Your brand is the engine, whereas analytics are more like the speedometer on your automobile. Without a speedometer, a vehicle will not be able to operate! If you use your brand entirely, it is the motor that propels your company forward.
Keep in mind that in the future, GA4 will be more potent than Universal Analytics in reporting and features. Because of this, it may be a good idea to establish both attributes at once. There is no escaping the fact that you'll need both configurations to run simultaneously.
No matter the option you choose, be sure you click Next. After that, you have the option of either answering or omitting several questions. When you're finished, just click Create. That's all there is to it! A Universal Analytics property has now been set up.
The maximum number of attributes that may be added to an Analytics account is 100 (any combination of Universal Analytics and Google Analytics 4). Make an appointment with a member of your customer service team to get this restriction increased.
1. Is there a cost to using GA4?
Ans. Although the integration is free, you will still be charged for any data consumption that you do. A significant improvement over the previous method of exporting your hit statistics, which included building your own scripts and adding a number of bespoke dimensions.
2. Why do I need GA4?
Ans. GA4 makes it possible to create complicated conversions. The monitoring of a user's level of involvement in GA4 is much more in line with modern browsing behaviour. GA4 makes the process of setting up cross-domain tracking considerably simpler. Access to a much larger number of custom dimensions and metrics is provided by GA4.
3. How can you determine whether or not you are using GA4?
Ans. Provided that you have GTM's preview mode activated, you will also be able to examine your data in GA4's debug view. It is located on the left-hand side of the GA4 interface and may be accessed by selecting Configure > DebugView. Simply click on it. Your testing and debugging should be carried out at that particular location.
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