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2022 Social Media Platforms That Are Perfect For B2B Marketers

Is social media good for B2B? Yes, they are powerful tools that enhance your brand reach, connect with new customers and build a thriving business in no time.
Right from small businesses to big brands, it is super essential to leverage the right social media channels due to ever-changing consumer behaviour and market trends.
Most importantly, creating super engaging content with outstanding visuals and thereby publishing at the right time will certainly give you the best outcomes.


Where B2B Marketers Are Winning on Social Media Platforms? Let's Dive in and Know the Facts

As per recent surveys, 95% of B2B organizations are tremendously investing in thoughtful social media content as a strategy for brand promotions.
This is a perfect roadmap to make your brand a huge success. Hence, it is paramount to know the right social media marketing channels that will help tap the target audience, brings high traffic, connects with potential clients and drive business.
Let us unravel the best social media marketing platforms for b2b businesses in 2022-


1. Linkedin
Linkedin has become the epitome of B2B marketers for connecting professionals and business owners and is now considered one of the most powerful social media platforms.
Posting thoughtfully planned and informative social media content on Linkedin enables wider brand reach and generates quality leads and high conversions in an organic way.

2. Twitter
Twitter is the second most popular social media platform that is well-known for content distributions and incredibly drives high conversions.
With more than 350 million daily active users, Twitter can be used as an advantage for B2B businesses by creating short, meaningful and interactive posts.

3. Instagram
Instagram is an amazing marketing tool for B2B marketers to connect with current and potential clients effectively.
With over 600 million daily active users, it provides a space for entrepreneurs to promote their products or services and to get quality leads for their brand.

4. Youtube
Youtube is an extremely powerful knowledge-sharing social media platform for B2B marketers to build brand awareness, visibility product promotions and even boost search rankings on Google.
Research says that people engage more with video content as compared to static visuals and thus bring high conversions and visibility as compared to other platforms.

5. Facebook
Earlier there was a misconception that Facebook is ideal for B2C businesses only and it is more used for chit-chatting with friends and family than B2B brands. But, that's not true.
Facebook is a fantastic social media platform that helps gain traction for your website, and generate quality and sales through an effective advertising strategy.
Moreover, AI is playing a crucial role to automate the advertising process and thus making it easier for B2B brands to gain high conversions and revenue.
Get More Insights: 2022 Beginners Guide to Programmatic Advertising

6. Slideshare
Slideshare is another incredible social media platform to build brand awareness, credibility and visibility with the help of well-drafted and precise slide presentations.
Furthermore, it is one of the largest slide sharing communities that allows your business to rank high on the Google search engine and thus helps you get quality leads, high traffic and successful sales.

Know Why Social Media Is Important For B2B Businesses

Research says that 92% of B2B businesses have tremendously benefitted from social media marketing platforms. Millions of active users are found online and that is the reason why brands are connecting people through these channels.
Every social media channel has its own advantage. So, It becomes paramount to tap the right audience and create super engaging content that promotes shares and brings high organic traffic to the website.
Let us delve deep and understand the reasons why social media is important for B2B brands.

  • Better Client Collaboration
    Every business needs to make a social media presence. Reason being, it is the fastest way to communicate with business owners for business enquiries.
    So, if you are not visible on social media, then you may lose the opportunity to interact and collaborate with business owners. So, make your brand visible on all the social media channels.
  • Boost your Brand Reach
    Building brand reach is super important when you are launching new products or services. This can be accomplished by creating valuable social media content that drives prospects.
    Moreover, it works incredibly well for existing customers. The more you share engaging social media content, the more you will experience repeated purchases from existing customers.
  • Connect with a Bigger Audience
    If you are a startup business or planning to expand your business, social media platforms play a vital role in connecting with potential buyers, high website traffic and ROI.
    Furthermore, it is paramount to be consistent with sharing rock-solid posts on different platforms that make a huge impact on the audience.
    See More: Tips for Content Optimization for Every Social Media Platform
  • Builds Brand Awareness
    Building brand awareness is crucial for every business especially when you are a startup or even a well-established brand intending for a new product launch.
    This is where social media plays a key role in promoting your business. Use the right channels at the right time that captures the target audience and help you build a strong client base.
  • Generate High Conversions
    One of the biggest reasons to choose social media platforms for B2B business is that it brings high sales conversions, website traffic, and revenue in a short span of time.
    Reason being, social media platforms have millions of active users every day that are amazingly helping entrepreneurs connect to a wider audience, better sales and remarkable business growth.


The New Internet Era - How Industry Leaders Connect with Customers On Social Media?

Gone are the days when middle layer management was involved to interact with customers as cited by a credible news source.
Industry leaders and CEO directly talks to customers on social media. This incredibly boosts customer loyalty.
Therefore, it's high time entrepreneurs should adapt to changing trends and understand the customer mindset that contributes to business success.

Final Words

This brings us to the end of this article. We hope you’ve got enough clarity on the best social media platforms of 2022 that are immensely helping B2B brands in the digital world.
Furthermore, social media platforms are the most cost-effective way to promote your business be it B2C or B2b by way of thought-provoking content that inspires the world.
Time to say goodbye to pushy sales posts and say hello to thoughtful & creative social media content that makes an impact.
Are you ready to take your business to the next level? Share your valuable thoughts in the comments.

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A Quick FAQ Guide

Q1.How many times B2B business should publish social media posts per week?

Ans. Ideally, it is recommended to publish social media posts atleast thrice a week or once a day.


Q2.What is the best social media strategy to make B2B business successful?

Ans. Well, the best social media strategy is creating rock-solid content that tells a story. Make it personalize and share an inspirational post more often instead of marketing content.
Know that, there has been a huge change in the consumer's behaviour post-pandemic, so now companies are connecting people in a different manner. This new strategy drives organic traffic to the website and enhances brand reputation.


What percentage of B2B Marketers use various social media sites to distribute content?

Ans. Over 89% of B2B marketers use social media platforms for brand promotions and currently, Linkedin is one of the most popular platforms that are helping businesses build better professional connections.


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