A very competitive environment is the app store. According to Statista, roughly 1.8 million applications are accessible in Apple's app store, which is the second-largest stock of apps for Android users at about 2 million. How can you be confident that your app will be a success in the face of such a large number? To acquire positive press, what can you do to help? What will you do to make people fall in love with it and then purchase it?
It's possible to promote your app in an infinite number of ways if you've got a lot of money. It's worth noting that numerous entrepreneurs have successfully advertised their applications on a low budget. So, let's have a look over these tactics.
Create an online presence in preparation
To get the most out of content marketing, you'll have to wait at least six months before you can see the results. Blog as soon as possible to get the benefits. A media kit (which we'll discuss later) and a news section on your website should be in place even before the release. After the release, all that's needed is to add app store links to your website. Various platforms may become a significant source of traffic over time.
See what other app developers have created in terms of content. Is there a format you could use? Look at what your rivals are doing and how you may improve on it.
Enhance your website's SEO
You must ensure that others can locate you if you post stuff online. It's all about search engine optimization these days.
The following is a list of the exact minimum requirements for internal website optimisation:
- Remove any page duplicates that were generated automatically.
- Image alt-captions and meta tags should be properly organised.
- Make a sitemap.
- Learn to use microformats.
- Check to see whether your site is fast enough.
Get as many connections to your website from other websites as feasible after you've finished internal SEO.
Select media that appeals to your intended audience
It's simpler to connect with the media if you have a media kit (here's a free tool that you can quickly use to construct a media kit). Over forty newspapers and Youtube channels create reviews that you may learn about here on how to acquire a review for your app. Keep an open mind, and don't restrict yourself to only the mobile industry's publications. Is there a pedometer you'd want to share? You need a favourable review from a fitness blogger or a sports publication.
Use word-of-mouth and the internet
From inside the app, your users should be able to share it with their social networks. The more options you provide, the better: social media, a wide range of IMs, and email, to name just a few. Choose the ideal moment to ask your customers if they'd like to offer their thoughts. Users should be able to enjoy the app's benefits without losing interest if it is not released too early or too late. Your call to action must not interfere with the functionality of your website.
Find ways to collaborate
Having a limited budget necessitates a wide variety of partnerships, including guest postings, collaborative broadcasts, webinars, and going offline. App Clips, for example, don't need installation and may be accessible using a QR code. As a result, partnering with a neighbourhood pub or cafe makes excellent business sense.
Begin working on ASO (App Store Optimization)
In terms of promotion, ASO may be the most cost-effective option. It's like SEO for brick-and-mortar businesses. Thanks to ASO, users will be able to locate your app amid the sea of others. To be more visible and increase the number of installations, it is necessary to optimise your website. Focus on the written and visual content.
How do people find new apps? The following approaches should be used to establish a mobile user acquisition advertising strategy:
- Improve Your App's Ranking in the Store (ASO)
- Create email marketing campaigns to spread the word about the software.
- Don't be afraid to use social media
- Ads may be placed in-app or online.
- Get the word out about your company
- Consider Using Ads That Aren't Online
You'll obtain more enthusiastic app downloads if you use any or all of these strategies.
In the following paragraphs, look at how you may persuade a user to purchase and download your app.
Start a blog and document your experiences
There's a blog weariness with so many individuals hopping on the content marketing bandwagon. Write something that grabs the reader's interest and makes them want to read more. Bring the subject up to date and provide helpful advice.
Write for other blogs and media
It may take time to create an audience for your blog as you continue to post for it. Writing for your blog should be supplemented by writing for industry-related websites.
Make a list of the most popular blogs and periodicals in that field and send an article proposal to them. There is already a lot of traffic and a great deal of trust in these blogs or publications. To build your own credibility, write for them.
Thought leadership and media attention may be built using this medium. SlideShare presentations from app entrepreneurs are a great source of helpful information.
Seek media attention
In the end, there's no substitute for a third-party endorsement. Having a well-known magazine write about it is even better. Get in touch with an editor or reporter who has covered a comparable product or industry, and explain why you think they should cover your story.
Make use of social media
To be considered social, you need to be active on many forms of social media. As a business, you can utilise these channels to promote your work and curate high-quality information that your prospective customers may be interested in. Keep your audience engaged with relevant stuff frequently.
- Set up a website and social media profiles before publishing your project.
- Get creative and employ user-generated material in your content marketing strategy.
- Ensure that your website's internal SEO is up to par.
- Put a media kit on your site.
- Work with the media.
- Try out a variety of partnerships (both online and offline).
- Remind your users to spread the word about your app.
- Keep working on ASO regularly.
- Prepare and submit an application to be featured.
- Create a media strategy and test ad platforms with a little budget.
Start by using the app marketing tactics described in this post. They work well and don't cost a lot of money. You will, however, need to put in the time and effort to become proficient in them.
It doesn't matter how long it takes. No matter what approach you use, results will take time to appear. You should be prepared to wait a few weeks or months before noticing any progress. If you are looking for professionals to help you, click here> and book your appointment with the experts immediately.