Top 10 Types of Mobile Marketing in 2024 To Elevate Mobile Marketing Strategies

Check Out The Top 10 Types Of Mobile Marketing in 2024

1. SMS Mobile Marketing

The first on the list of top 10 types of mobile marketing in 2024 to start your mobile marketing game comes SMS mobile marketing. To be simple, SMS mobile marketing is a type of marketing that involves sending short text messages directly to buyers who have subscribed to your email or signed up to your website.

This is one of the most common methods of mobile marketing. According to the Data Bridge Market Research report, the global SMS mobile market is expected to reach USD 38442.44 million by 2030. Being an effective and efficient way for delivering personalized promotions and any other website information directly to the users, this method is widely adopted by most brand owners and well-established companies.

2. Quick Response (QR) Codes

The second most effective mobile marketing trend in 2024 comes the QR code scanning. You will find the majority of the companies use Quick response (QR) codes for seamless transactions. As this method of mobile marketing enhances the customer's shopping experience, this type of mobile marketing strategy is highly recommended for boosting the experience of smartphone users.

According to the Verified Market Research report, the QR code mobile marketing market size is expected to reach USD 12,601.9 million by 2028, showing a CAGR of 29.32% from 2021 to 2028. This data clearly shows how inevitable it is to use a QR code scanner for your business.

3. Location-Based Mobile Ads

The third of the top mobile marketing trends in 2024 comes the Location-based Ads. In simple, location-based ads are a type of mobile marketing strategy that uses geolocation and geofencing to trigger push notifications when a customer is near a retail establishment. For example, you are strolling through a shopping mall and suddenly you receive a notification from your favorite store that is offering an exclusive discount on purchases.

Won't it be exciting for you? That's how location-based ads work. It creates virtual boundaries around specific areas and once you enter those zones, the businesses start sending targeting promotions, coupons, or any other information. These methods of mobile marketing not only benefit consumers but also allow businesses to engage potential customers when they're most likely to make a purchase.

4. Responsive Mobile Design

The next on the list of the top 10 types of mobile marketing in 2024 comes a responsive design website. Simply put, responsive websites mean making your website look great and work well on any device - whether it's a smartphone, tablet, laptop, or desktop computer. According to the Webfx 2024 statistics, almost 61% of consumers are more likely to purchase from a brand that runs mobile-friendly sites. This data clearly shows how crucial it is to have a responsive design website.

Creating a responsive website can not only boost your mobile conversion but also reflect your brand's commitment to providing a seamless user experience. It can:

• Boost your mobile sales
• Make customers happier
• Show that your brand is modern and user-focused
• And much more.

5. Mobile-friendly & Optimized Content

Creating mobile-friendly content is also one of the best mobile marketing strategies in 2024. As a mobile marketer, your focus should be on crafting content that's easy to consume on smaller screens. This means try using short, punchy sentences and eye-catching headers that grab readers' attention quickly. Also, don't forget to sprinkle in relevant images or videos. This will break up text and keep your content more interesting. As almost more than 50% of sales happen through browsing mobile phones, it is highly recommended to produce skimmable content. This allows visitors to quickly grasp the main points, encouraging them to return for more.

6. Videos and GIFs

Another best mobile marketing idea in 2024 is the use of videos and GIFs. In today's time, most buyers, especially millennials prefer engaging and amusing content that is full of fun to read and easy to digest. So, instead, of creating long messages in paragraphs, try to incorporate dynamic visuals like videos, images, and GIFs in your mobile marketing strategies.

For instance, you can consider incorporating videos or GIFs into your social media campaigns. This will not only capture attention but also make the content more memorable and shareable.

7. Mobile Email Marketing

The next on the list of common types of mobile marketing in 2024 comes the mobile email marketing campaigns. Though email marketing is not totally mobile-specific, still making your email campaigns more optimized for mobile phones can boost your opening rate. According to the Optinmonster findings, almost 81% of buyers prefer to open emails on their smartphones.

For creating mobile-friendly emails, try keeping your copy concise, use pre-header text, incorporate plenty of white space, and include clear buttons. For example, if you run a retail store, you can send promotional emails featuring a short, engaging message about a sale, with a pre-header text and a ‘Shop Now’ button that will ideally highlight the special discount. This will ultimately increase the email open rate, leading to higher sales.

8. Chatbots

Chatbots are also one of the effective methods of mobile marketing in 2024. Being an excellent way to boost customer engagement and lead conversion, the market size of chatbots is increasing tremendously. According to Aim Research findings, the market size of chatbots is valued at USD 7.01 billion in 2024 and is expected to reach USD 20.81 billion by 2029, showing a robust CAGR of 24.32%. This data clearly shows how inevitable it is, for a business to employ a chatbot mobile marketing strategy.

9. Mobile Gamification

Another most popular on the list of top 10 types of mobile marketing in 2024 is mobile gamification. Ideally, gamification is a technique that uses fun and engaging video game elements to get users’ attention. According to Allied Market Research, the mobile gamification market is expected to reach $95.5 billion by 2030, boosting a CAGR of 25.6%.

For example, if you own a fitness business, you can reward the app users with points and badges for completing the workouts. These rewards can then be collected and used to unlock new workout routines. By using this approach, you make the fitness journey more enjoyable and motivating, boosting the user experience and increasing user retention and engagement.

10. Native Mobile Marketing

Native mobile marketing holding tenth on the list of common types of mobile marketing in 2024 is also an effective method. Unlike traditional mobile advertising that clearly stands out, native advertising blends seamlessly into the apps or websites where they appear. That is to say, these ads are designed to look like natural content, fitting in so well that users often interact with them without realizing they're ads.

For instance, have you noticed that you're browsing a recipe app and you come across a beautifully presented blog titled ‘Quick and Easy Dinner Ideas.’ This blog is native ads. These are mostly from a food delivery service. However, it is designed in such a way that it looks like just another recipe suggestion. This marketing strategy is quite effective. It enhances the overall quality of the app, as these ads don’t disrupt the flow of content.